No More Dancing Monkey

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Back in the day I was a “marketing consultant.”
That above title (marketing consultant) is really a fun way of Saying “I'm an employee of my own company.”

Despite being successful in gaining over 100 clients in well under a year, I realized I had over 100 bosses. This was NOT my “realized dream” of entrepreneurship.



In other words, I owned a “J.O.B.” and NOT a business!

Answering calls at all hours to discuss “which font” a client wanted on their “about page” only made me feel like a dancing monkey! A high paid dancing monkey – sure.

But dammit!

Do you think that's what I dreamed of when I journeyed into the world of entrepreneurship?

Sound familiar?


It wasn't until I took a long hard look at what the core of my offer was that I could fix it.

In my case, it was the result my clients were after. They wanted more exposure for their business. They wanted to reach more customers/clients for their business. They simply wanted to grow!

Once I understood this, I realized I could “productize” my offer. And all of this required a minor shift.

I only needed ONE client…

Me.

By transforming my offer from a service to a product, I turned the tables.


Here's what I did:
1. I focused on industries I could help.

2. I created my own assets that got the results I used to deliver to the clients as a service.

3. Only now, those results were for my own assets that I own and control!

4. Instead of being a service provider, I became a “digital landlord” of the product that generated the desired result.

5. With this “product” – I own the cash flow producing asset – NOT a “trade time for money” service.

6. This required no change in what I already did.

7. It merely required a shift in how I delivered it.


Why am I sharing this?
If you feel trapped in your own business, consider this shift in thinking.

You may be one simple tweak away from being owned by your business to being in a powerful position to have more freedom and better results.

Rock⚡️On!

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Ben Littlefield

Ben is the co-founder of The 2RockStars and a board member of JVZoo. He is a lifelong entrepreneur who dedicates his life's work to helping turn ordinary entrepreneurs into "time independent" Rockstar Entrepreneurs! Above all, Ben is a family man. More important than having achieved building multiple million dollar income streams, His family is his greatest accomplishment. Ben is more than a thrill seeker, he is a true business man, he just makes it look easy. Although he will tell you he works his ass off, he loves every minute of it and follows his passion. He is genuine, and a blast to be around. In his words: “Keep Rockin!”

Latest posts by Ben Littlefield (see all)

  • Ben Littlefield

    Rock On!

  • Chris

    OK, and what is the product you sell now? How did you turn a customer- specific marketing service into a general product?

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