Avoiding “Poodle Fluffery” – 2 Ways to Price Your Digital Asset Lease Sites.

Here are 2 ways to justify pricing for digital assets…

As you know, we like to sell/lease assets for a minimum of $500/month or $5000/year. And many of you know I prefer collecting annual deals for locked in cash flow.

There are 2 ways we make this a “no brainer.” Not counting the whole “poodle fluffery” thing. And when we can hit both of these, it makes it very easy to justify.

Here are the 2 ways we justify this:

1. PPC cost comparison. 

Many of the niches we do have extremely high adwords click costs for the combination of keywords. Many have click costs of above $20 for a single click for a comparable combination of keywords. Some even have over $100 per click.

Even at $10 per click, your typical campaign will cost $1,000 per month for only 100 clicks.

So, is $500 a good deal? Yep!

2. ROI and Customer Value

When working on high value niches, many times you'll find a deal to your “tenant” is worth $5000, $10,000, or even $25,000+

A pool builder can pay me $10,000 for a year and land just 1 deal worth $70k and they just got a 7x ROI.
Pretty good deal for them, right?
Keep it simple!


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Ben Littlefield

Ben is the co-founder of The 2RockStars and a board member of JVZoo. He is a lifelong entrepreneur who dedicates his life's work to helping turn ordinary entrepreneurs into "time independent" Rockstar Entrepreneurs! Above all, Ben is a family man. More important than having achieved building multiple million dollar income streams, His family is his greatest accomplishment. Ben is more than a thrill seeker, he is a true business man, he just makes it look easy. Although he will tell you he works his ass off, he loves every minute of it and follows his passion. He is genuine, and a blast to be around. In his words: “Keep Rockin!”
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