About Us

About The 2RockStars

2RockStars is a digital education, revenue systems, and software company founded in 2011 by Dr. Dan Ardebili and Ben Littlefield.

The company was built on decades of prior entrepreneurial experience, high-ticket sales execution, and digital innovation. From the beginning, 2RockStars was designed as a real-world execution lab — a place where scalable revenue systems are built, tested, refined, and deployed in live markets.

Since 2011, the 2RockStars businesses have generated over $1.2B in online sales across digital products, software platforms, launches, subscriptions, and service-based business models.

More than 250,000 entrepreneurs worldwide have gone through 2RockStars training programs, high-ticket group coaching environments, live events, and digital courses.

2RockStars serves entrepreneurs, agency owners, and business operators — not theorists. Every framework and system is built from real deployment inside active businesses.

Our Software & Technology Infrastructure

In addition to digital education and high-ticket group coaching, 2RockStars develops proprietary B2B software platforms designed to help entrepreneurs and agencies build, market, and scale real businesses.

Since 2011, our software ecosystem has supported client acquisition, automation, content distribution, outreach, and digital asset creation inside operating companies.

Our platforms include:

Sparkzio – A streamlined website and digital asset builder designed to create high-visibility “digital billboards” across the web.
CallSparker – Call tracking, outbound engagement, and lead activation infrastructure that turns traffic into qualified opportunities.
JangleJam – An AI-powered creative engine that generates branded “jangles,” short-form video, and scalable promotional media.
Revzio – A prospecting and outreach system integrating personalized video engagement and real-time viewing analytics.
Infernio – A B2B social media scheduling and digital asset distribution platform.
LeadSparker – A B2B lead discovery system for building targeted prospect lists.

All platforms are built from real-world deployment inside active businesses — not theoretical environments.

Longevity. Infrastructure. Execution.

About Dr. Dan Ardebili

Dr. Dan began selling high-ticket services in 1997, years before online marketing became mainstream.

His early ventures introduced him to premium positioning, structured enrollment, and client psychology long before digital funnels existed. Throughout the late 1990s and early 2000s, Dr. Dan refined high-ticket sales frameworks across performance coaching, entrepreneurial training organizations, live events, and consulting environments.

In 2006, Dr. Dan founded RockStar In Life | Make The World Your Stage, centered around leverage, identity, and execution.

Over the past 29+ years, Dr. Dan has worked with entrepreneurs, executives, and business owners building revenue systems designed to create leverage instead of burnout.

Dr. Dan is an Amazon Best-Selling author of:

How to Attract the Person of Your Dreams and Keep Them!

RockStar: How to Be a RockStar In Your Life & Make the World Your Stage!

His core belief remains simple:

Execution beats theory.
Leverage beats hustle.
Systems create freedom.

Dr. Dan and his wife Jenny, Daughters Kayleen, Mayleena, and Son Bodhi.
Dr. Dan lives in Orange County in Southern California (The OC).

About Ben Littlefield

Ben began building and coaching businesses in 2003.

While earning his MBA, he scaled to over 100 consulting clients before recognizing the limitations of time-for-money work. That realization drove his transition toward scalable digital assets and leveraged business systems.

As an Instructor of Entrepreneurship at The University of Texas, Ben became known for his clarity and execution-driven teaching style. His students nicknamed him “The RockStar Professor,” reflecting his practical, results-focused approach.

Ben later authored:

RockStar Entrepreneur

Our Sweet Boy, Clarence: The Life and Times of the World’s Awesomest Dog!

Within 2RockStars, Ben leads platform architecture, systems development, and software innovation — ensuring ideas translate into scalable infrastructure.

His focus has always been simplicity, execution, and building businesses that support life — not consume it.

Ben Littlefield and his wife Veronika, Sons Teddy and Axel!
Ben lives in the Georgia.

Why “RockStar”?

The RockStar brand has nothing to do with celebrity, music, or performance for show.

It represents ownership.
It represents leverage.
It represents stepping back onto the stage of your own life instead of sitting in the audience.

Dr. Dan introduced the RockStar philosophy in the mid-2000s through his writing and teaching — centered on the belief that we are all born RockStars capable of building something meaningful through disciplined execution.

Ben’s students at The University of Texas reinforced that identity when they nicknamed him “The RockStar Professor” for his clarity and energy in the classroom.

The name stuck — not because of hype — but because it reflected execution.

Today, RockStar represents disciplined action, leveraged systems, and building businesses that create freedom.

Not noise.
Not gimmicks.
Just execution.

Some of Dr. Dan's Friends and Mentors…